We understand and deliver on the "need it yesterday" mentality
At Prime Gear, we have all worked on set and understand the demands of film productions tight timelines, complex workflows, and zero margin for error. That’s why we position ourselves as more than a supplier. We become a seamless extension of your production team, ensuring your gear, workflow, and support systems are aligned from prep to wrap. We understand how departments interact, how gear performs under pressure, and where inefficiencies can slow you down. This allows us to recommend or supply solutions that are practical, reliable, and tailored to the realities of working on set.
In film production, reliability is everything. We provide proven, industry-standard equipment that’s ready to perform in demanding environments. Every recommendation we make is grounded in real production use, ensuring your gear holds up across long shoot days, location changes, and unpredictable conditions.
Whether you’re a cinematographer sourcing the right camera and lenses for an upcoming production, a DIT (Digital Imaging Technician) fine-tuning your cart or on-set workflow, or part of the production team needing a fast replacement to keep things moving, Prime Gear steps in with practical expertise, reliable solutions, and responsive support that keeps your production on track.
Supporting DIT's, Cinematographers, Focus Pullers, Camera Operators, Production Office, and more!
When issues arise, and they always do, our team is ready to respond quickly with practical solutions. Whether it’s troubleshooting, replacement recommendations, or last-minute adjustments, we act fast to minimize disruptions and keep your production rolling.
From independent films to large-scale productions, we scale our support to match your needs. Whether you’re building a lean, mobile setup or coordinating a multi-camera shoot, we ensure your equipment and workflow can grow with the scope of your production without adding unnecessary complexity.
Whether you’re preparing a feature film, episodic series, or commercial production, Prime Gear helps ensure your technical foundation is solid so your team can focus on what matters, which is capturing your story.
We don’t just supply equipment, we help film productions run smoother, faster, and with greater confidence.
The Audacity - Silicon Valley Drama starring Billy Magnussen, Zack Galifianakis, Simon Helberg.
Hollywood Arts - Nickelodeon spin off of Victorious, following Sam & Cat.
The Social Reckoning - the follow-up feature film to 2010's The Social Network, which depicted the creation of Facebook.
Time Out - Starring Adam Sandler, a remake of the French psychological drama “L’Emploi Du Temps” for Netflix.
